Context:

A new major leisure and cultural destination will open in 5 years. Beaux Arts Consulting supports the project designers on the Art & Culture stream, by designing the vision statement and its business model, and preparing the opening through the creation of two major artistic events: a contemporary art biennale and a film festival.

Activities:

• Benchmarked contemporay art biennales and film festivals internationally
• Designed positioning scenarios consistent with the project DNA
• Performed a business modelling of the statement vision and designed the associated roadmap
• Organized pre-opening events
• Defined the communication strategy
• Prepared touring exhibitions internationally
• Set up the partnership strategy